The Asian Foundation for Philanthropy has secured funding from DFID for its latest project ‘Sudarshan’. Creating ethically sound organizations and increasing links to India is at the heart of this programme, with a special focus on development awareness and corporate social responsibility (CSR).
The first of its kind, the project will target Asian owned businesses across the UK to become more involved in tackling global developmental issues aligned with the Millenium Development Goals. The programme will also identify businesses who are interested in/already investing in India, and the positive impact they can have on local communities. The aim is also to promote understanding of how certain choices can impact on the world.
Minister for International Development, Shahid Malik said: “We trade more and more with people from all over the world so it is important that we understand how our actions and choices affect the lives of others and how we can make a difference by getting involved. The AFP's project to encourage Asian business owners increase trade links with India and commit to socially responsible business practice will have a huge impact on raising the development message. This project will engage and harness the enthusiasm and knowledge of people of all ages into helping alleviate the grinding poverty that affects millions throughout India."
If you are an Asian owned business interested in getting involved with Sudarshan, please contact Bala Thakrar or Kruti Buch.
