Sudarshan means ‘leading by example’. We engage with small to medium sized Asian owned businesses across the UK that are working with India. We encourage them to see the positive impact they can have on local communities in their vicinities in India. We aim to make them ‘lead by example’ and let them think beyond monetary profits, considering the social profits as well.
The important point is that it does not take a lot for a business to be responsible, and the benefits to the business last a long time.